Planning Your Website

Your Domain Name

Your domain name is one of the first things to arrange. It should be relevant to your business type or similar to your business name. It is a good rule to remember that the shorter the name the better, as it is easier for people to remember and type into their browser as well as easier to fit in small ads in newspapers and the Yellow Pages. When we meet with you, we can discuss various name options and arrange the registration.

Email Address

Most businesses use the one email address for all their correspondence. The standard these days is info@yourdomainname.com.au. It is simple and easy to say info@ and easy for someone to write down. Far easier than say bobsmithandjulie@yourdomainname.com.au. If your office requires numerous email addresses this can be arranged very easily. Just advise us which you require when we meet with you.

How many pages do we need?

The first thing you need to do when putting together the information for your website is to plan out what exactly you wish to show or sell.

As an example a large accommodation business would consider the following options for pages:

•  main page describing who, what and where
•  features of their facilities
•  rates and tariffs
•  things to do once there
•  conference facilities
•  restaurant facilities
•  enquiries and bookings form
•  virtual mouse through tours of facilities and surrounds
•  video clips added to pages showing their premises
•  location map and directions on how to get there

Smaller venues without as many services would need only:

•  main page
•  facilities page
•  contact and location page
•  enquiries and booking form

Once you have decided what you want listed you can then determine the amount of pages you will need for your website. A good guide for website content is that 1 web page is about the same size as an A4 printed page. Have a look at some of your competitors websites and see what they have done. This will give you good ideas for your own site. When we meet we can go through all your content and arrange it in to individual pages.

Wording for each of the pages

Once you have decided on the pages you will need, you can then put together the appropriate wording for each page. Just remember you do not have to write a novel. Consider what the main points are for each page and keep it brief and simple. If you have trouble with the wording there is no need to panic as we can do this for you. Just give us anything you have when we meet and we will come up with a draft.

Pictures and images on your site

Pictures tell a thousand words. A website that is just all text is quite boring and people will tire of it very quickly. It has been found in studies that if you have not grabbed the attention of your visitor within the first 8 seconds, you have lost them. Your main page needs to be eye catching and grab their immediate attention. It is important to provide us with images that will be suitable for your website. If you need assistance with this we can arrange for photos to be taken or supplied.

Logos, company colours and look

With all marketing and advertising products it is good to keep all your material uniform. If you wish your website to follow existing logos, and look, you will need to provide these to us. If you do not have a logo, we can arrange to create one for you.

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